The beautiful Jane Iredale founded Iredale Mineral Cosmetics in 1994 bringing her groundbreaking mineral makeup line ‘Jane Iredale’ to the forefront of the cosmetic industry. This range of makeup benefits the skin and was developed during her time working in the entertainment industry in America. She had noted that many an actress suffered with problematic skin due to the types of makeup they used. In an industry based on flawless looks, to suffer with problematic skin resulted in many decreased job offers on-screen and reduced self-esteem. Jane’s goal was to create products that “look good, feel good and are good for the skin”. Not only that but she wanted her makeup to be easy to use and multifunctional so that women can look their best in the shortest amount of time. The brand is also heavily involved in breast cancer awareness, environmental and humanitarian organisations, local community projects and animal rights. These cosmetics are also certified cruelty free by the CICC and PETA.
I was very interested in trying out some products from this wonderful brand as my skin has become extremely reactive whilst being ill and on medication. I am very interested in products that benefit the skin and as I have been trying out various natural skincare products, I wanted to find some safe, trusted makeup that would also be good for my skin. The cosmetic industry is not the most tightly regulated industry especially when it comes to natural or organic products so I wanted products from a trusted source. I contacted Jane Iredale directly and the international institute for anti-aging (iiaa) to find out some more information on the range. I very kindly got sent some of these products to try out which I have reviewed below. I have also attached pictures of before, during and after a full face application. The products I received and reviewed were the glow time full coverage mineral BB cream, purematte finish powder, white/pink highlighting pencil, greatshape eyebrow kit and a puremoist lipstick.
Glow time full coverage mineral BB cream – €39.80
Glow Time is a build-able cream foundation with a built-in SPF of 25. It is water-resistant and recommended for use on even the most sensitive of skin. It is also vegan, hypoallergenic and dermatologically tested and contains natural ingredients such as grapefruit, apple and orange extract. I found this foundation a tad yellow when I first applied it but it settled down to a nice tanned glow once I set it with the purematte finish powder.
It built to a lovely full coverage look, great for the days when you need to hide that dreaded spot or to help hide those under eye black bags. I’m all too familiar with those types of days unfortunately. I applied the foundation using my Blank Canvas Cosmetics F20 makeup brush (best foundation brush ever) and find it very easy to work with. The shade I tried was BB6 which would be for medium toned skin. The foundation comes in a total of eight different shades. I would be interested to see what the smooth affair facial primer and brightener would be like to use as a base under this particular foundation.
Purematte finish powder refill – €24.10
This lightweight, translucent, pressed powder is a godsend and really helps set the foundation. As I have combination skin and an oily t-zone, this particular product is pivotal at preventing that terrible shine face as I like to call it developing during the day. It contains rice powder that helps absorb excess oil on the skin. I simply apply it with a powder brush ( AYU duo fibre brush) and slightly dab the powder on my high shine areas. This makeup brush is amazing for anyone with acne or scaring as it doesn’t push the makeup into pores or crevices. The powder is also vegan, safe to use on sensitive skin and does not contain talc. As far as I know it is only available in the one shade which is a light golden colour.
White/Pink highlighting pencil – €16.00
This highlighting pencil is great at accentuating areas that you want to stand out like the brow bone, cheek bone, inner corners of the eyes and cupid’s bow. It helps catch the light and is a pivotal tool in contouring. It is creamy in texture and has a nice consistency. It also comes with a handy little pencil sharpener. This product is not vegan as it contains carmine. It is also available in brown and golden tones for darker skin.
Greatshape eyebrow kit – €26.10
This beautifully packaged eyebrow kit is available in two shades, brunette and blonde. Each kit contains a pigmented brow powder and brow wax. As I am dark I received the brunette kit. A little dual ended brush is supplied which is great as it saves the hassle of carrying around a full-sized brow brush. It also comes in a lovely rose gold compact which contains a decent sized mirror. The water-resistant brow powder is applied to the eyebrows first to add colour and texture. The non sticky brow wax is then applied to help set and nourish the brows. Personally I prefer using brow gel as I feel I have more control with it and it is a bit more pigmented than a powder but that’s just because I have fairly thick brows to deal with. My mum tried this kit on her brows which are thinner and she absolutely loved it. I now have her saying her eyebrows are on fleek. It is a beautifully packaged kit and great for popping into the makeup bag when you are on the go. This kit is not vegan.
Puremoist lipstick – €19.90
If you want a super hydrating lipstick full of antioxidants then this is for you. Each lipstick contains a blend of natural oils and fruit extracts which produce a beautifully scented and nourishing treat for the lips. I love the use of natural ingredients such as coffee seed extract, avocado and sunflower seed oils along with blackberry and pomegranate extract. Orange peel wax is also used as a safer and healthier ingredient reducing the need for petroleum.
I received a beautiful coral shade called Liz which I was delighted with. Although shear in coverage (I am more used to wearing vibrant lipstick) it still feels absolutely beautiful on the lips and I will continue to use it for day time wear. I personally like a more full coverage finish for night-time wear. The lipsticks are available in 25 different shades each one vegan.
All in all I enjoyed trying out these products. I like how they are free from nasty chemicals and dyes. They are quite costly but if you are wanting products that contain no nasties unfortunately they can be on the expensive side of things. I would like to see a more affordable range introduced as I think more people would be inclined to try it. I would also like to see more shades available in the foundation in order to get an exact colour match and a compact case supplied with each purematte finish powder. I am intrigued by their lip and cheek stain, eye shadows and powder me SPF and may have to add them to my beauty wish list. I would be interested in seeing how pigmented and long-lasting they are. If you are looking to purchase any of these products the cheapest place I have seen them are over on www.beautybay.com. Otherwise simply check out www.janeiredale.com or www.iiaa.eu for more information.
* Pictures taken from live Snapchat review on the application of these products. A filter was applied but images still representative of the look and coverage of the products.
#itonlytakesaminute is a campaign Jane Iredale is running to showcase people trying out their products on social media.