Aura is the latest addition to internationally renowned brand Mugler. Not only is the Mugler brand well-known in the fashion industry but the beauty side of things has made a huge impact on the fragrance market especially with the unique and popular perfumes and cologne. The first perfume and ‘cult classic’ Angel was launched in 1992 and remains incredibly popular to this day. Not to feel left out, a male fragrance called Mugler Men was launched in 1996. In 2005, Angel met its match with the launch of fellow cult classic, Alien. To date Angel and Alien are Mugler’s best-selling perfumes. Womanity was launched in 2010 followed by Angel Muse in 2015. Aura Mugler, launched in July 2017 was created by Daphne Bugey, Amandine Clerc-Marie, Christophe Raynaud and Marie Salamagne. It took years of development to get the scent, theme and packaging to market. A lot of research is put into each product they produce, all the way from the distinct combination of fragrance notes to product packaging and marketing.
I was beyond excited when a lovely invitation to attend the exclusive launch of this unique perfume into the Irish market popped through my letterbox. It was to be held in the swanky Morrison hotel on Thursday the 29th of June 2017. As it was being held on the same night as the beauty blog awards and located close to the venue, I decided I couldn’t miss out on going to such a prestigious launch. As Kevin was accompanying me to the awards and also doubling as my mobility aid, I made contact to see if it was ok to bring him along too. I would never be so cheeky to bring someone along without asking permission first. We entered the trendy hotel located on the quays looking a tad bit windswept as it was raining heavily outside – I know rain in the middle of summer? In Ireland? Shock horror! We were greeted with a lovely warm welcome and politely handed a cocktail each, a non alcoholic strawberry and vanilla cocktail for the designated driver Kev and a fruity cocktail inspired by the ingredients in the Aura perfume for myself. We then got papped. Yes I said that right, papped! FYI I am not a photogenic person so I actively try to avoid getting my picture taken at all costs but I couldn’t escape this one. The picture has since appeared online on beaut.ie and in the evening herald newspaper.
I then went in search of the beautiful Marrita who kindly invited me to the event to personally thank her for inviting me. I ended up having a lovely chat with her and could have happily chatted away to her for hours. Kev enjoyed munching away on the tasty nibbles of mini burgers and mini cheesecake. We listened with great interest to a short presentation on the background of the perfume and its marketing campaign. I was impressed that some of the creators themselves were there and spoke with great passion. The room itself was beautifully decked out to resemble a natural, unspoilt rain forest. A relaxed, natural vibe that showcased the perfume beautifully. Major kudos goes out to whoever designed the incredibly mesmerizing emerald-green bottle. The shape, colour and overall feel breathing life into the fragrance. The heart-shaped bottle resembling life itself. You cannot find anything more naturally beautiful than that. The perfumes mantra is “listen to your instinct” which further demonstrates Mugler’s strong desire to empower Women.
I was really excited to try out the perfume so dispersed one full spray onto my left wrist. I must admit I found myself sneakily sniffing my wrist at any opportunity I could get for the rest of the evening. I can honestly say that one spray lasted for hours and settled really nicely on my skin. This fragrance is feminine, fresh and vibrant. I am no expert when it comes to fragrances but I found this perfume to hit you with a sharp blast of rhubarb when first sprayed. It then calms down to a beautiful warm combination of vanilla and orange over the course of the evening and has great longevity. I also detected a hint of smokeyness as the scent developed. The fragrance itself contains rhubarb leaf, tiger liana, orange blossom, bourbon vanilla and wolfwood notes. Tiger liana being a natural herb used to treat heart conditions. What really stands out to me is just how original and unique Mulger fragrances are. It is clearly evident the attention to detail put into each stage of development. It’s no wonder the creators that attended the event were buzzing with excitement seeing their little baby coming to life. The fragrance is not like anything else out there and is a real treat to the senses. As with any unique scent you will either love it or hate it. Perfume is such a personal thing that’s why I highly recommend trying a scent out first before you buy it. Unfortunately both Angel and Alien perfumes aren’t really my cup of tea as I find them a little too heavy for me but this Aura fragrance has really captivated me in every sense. Would I have gone out myself and bought this fragrance blind without smelling it first? No, when it comes to fragrances I just can’t wing it. I need to get a spray first in store to see how it develops on my skin. Now of course I know what this fragrance is like on my skin so I would happily purchase a bottle.
I was very kindly given a bottle of Aura Mugler for my own personal use upon leaving the launch with no onus to review. I’ve now been wearing the fragrance daily for two weeks and feel confident in stating that I am very impressed and would highly recommend adding it to your collection. It is something completely different to what I would normally go for but I’m delighted to have discovered it. Price wise it’s in or around the €82.80 – €98.00 mark for a 50ml bottle online. I would suggest shopping around as the price varies from shop to shop. As it is an eau de parfum as opposed to an eau de toilette, the fragrance is much more potent and hence lasts longer. The bottle is also refillable so once you run out of the perfume, you can pop into any store (that has the available refill service) to fill it up again. This works out a lot cheaper than repurchasing a new bottle which makes so much sense. I don’t know why all perfume brands don’t do this.